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If the support-less cotton leggings of the early 90’s inspired Sir Mix-A-Lot’s Baby Got Back, can you imagine the creative genius that would have come forth after a glance at a butt in a pair of “lulus”?  Lululemon Athletica is a Canadian brand started in Vancouver, B.C. in 1998.  They are praised, by men and…

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Lululemon Athletica Ethics and Crisis Management Guide, by Bryan Ruzicka

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