Under Armour launches brand with NBA star Steph Curry to rival

Under Armour announced Monday the launch of the Curry Brand with NBA star Stephen Curry, in a bid to reach younger consumers and compete with Nike and its Jordan Brand.
This is additional taxonomy that helps us with analytics

Under Armour and Stephen Curry Lock In Groundbreaking Partnership

De'Aaron Fox Signs with Curry Brand

Curry Brand Takes Court Revitalization Efforts to Stephen's Alma Mater

Stephen Curry Enjoys Explosive Game in Curry 11 'Domaine' - Sports

STEPHEN CURRY AND UNDER ARMOUR LAUNCH THE CURRY BRAND, AIMED TO

South Carolina's Fulwiley Partners with Curry Brand for NIL Shoe

Under Armour sinks a basket too

CEO Steph: The Future of the Curry Brand - Boardroom

Stephen Curry launches Curry Brand with Under Armour

Under Armour's Steph Curry Brand to compete with Jordan Brand

Stephen Curry launches Curry Brand with Under Armour

Under Armour - Wikipedia

Under Armour Stephen Curry 3 Launch Event San Francisco

Under Armour and Curry Brand are knocking down straight 3's for