Lionel Messi wears Saudi traditional wear in latest campaign for Arab brand

DUBAI: Argentine football legend Lionel Messi has taken on a new role as the ambassador for Saudi Arabia luxury clothing brand, Sayyar. In a campaign showcased on the brand’s Instagram page recently, Messi, who plays for Inter Miami, was captured sporting the complete traditional attire — a crisp white thobe and red-and-white scarf. View this post on Instagram A post shared by سيار | Sayyar (@sayyargcc) The campaign video features Messi posing for the camera and adjusting the headdress.

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Lusail, Qatar, on Dec. 18, 2022. Argentina's Lionel Messi, wearing a traditional Arabic cloak called a bisht, kisses the trophy handed to him by FIFA President Gianni Infantino (L) after Argentina's victory

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