Tesco's made-up farm brands: tricking the consumer or a smart move? @simongwynn

Retail analysts have defended Tesco's decision to introduce 'fictional' farm brands for its value fresh products, after a backlash from consumers and the farming industry. But not everyone's convinced.. From Campaign US

Greenfrog Creative

Fake' Tesco farm brands risk misleading consumers

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Mark Ritson: Tesco's 'fake farms' are a real headache for its own

What Can Marketers Learn From Tesco's Fake Farm Brands?

Ciarán Doolan (@CiaranDoolan) / X

Tesco's made-up farm brands: tricking the consumer or a smart move

Discover the revolutionary technologies that have farmers and

Jamie Woodell-Hall (@Jamie_WHall) / X

Tesco advertising up for grabs, Tesco

Discover the revolutionary technologies that have farmers and

Tesco's fictional farms: a marketing strategy past its sell-by

Jamie Woodell-Hall (@Jamie_WHall) / X