If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

Many businesses get these two terms mixed up, which is one of the main reasons marketing clashes with finance on failing to define Return-on-Marketing-Investment (ROMI) clearly. But let

We remember that brand that remembers and addresses us by name because we are unique.

Take a screenshot of your advertising or product and remove the logo. Can consumers still recognise

If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

How to Create a Freelance Writing Portfolio with Absolutely No Experience

East Africa's Legacy Brands: Colgate, Bic, and Blue Band, and the Keys to Business Longevity

East Africa's Legacy Brands: Colgate, Bic, and Blue Band, and the Keys to Business Longevity

If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

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Do you want to buy this versus do you want to take this home with you?

Why Doesn't Cold Calling Work Anymore?

What if Sheraton ventured into the sneaker business?

If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

People don't buy brands. They join them.