Under Armour has chosen LEDDREAM Group as its strategic partner to expand its presence in the British market

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Following the opening of its new flagship store in the heart of Amsterdam, Under Armour has turned to LEDDREAM to expand its presence in the UK with the opening of three retail stores in iconic locations such as Liverpool ONE (England), Battersea Power Station (London), and Stratford Westfield (London). The US-based fashion and sports goods company has introduced a new concept store based on user experience and the use of new technologies, with a strong focus on digital connectivity. These new stores will incorporate Under Armour's cutting-edge concept.