Aerie's body-positive marketing may be paying off

Aerie is kicking Pink’s butt. The lingerie division of American Eagle Outfitters helped lift the company to record sales this quarter, largely at the expense of the Victoria’s Secret-owned Pink bra…

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May 31, 2018 New York Post

EYE: Aerie, Target Maintain Body Positive Ad Campaigns As VS Stock Price Slumps 50% In 2018 — Anne of Carversville

AEO's Aerie Brand, Built On Body Positivity And Inclusion, Is Slowly Edging Out Sexy Supermodel Juggernaut Victoria's Secret

Yes, Body Acceptance Is Profitable. Just Ask American Eagle's Aerie

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Victoria's Secret's top competitor just released a lingerie ad that's

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AerieReal Proves That Body-Positive Campaigns Are Indeed