Kiki or Bouba: What Is the Shape of Your Taste?

There’s more to taste than just placing a dab of something on the tongue. Even the sound of the …

Bitter sweet typography - by Sarah Hyndman

The Bouba–Kiki effect is predicted by sound properties but not speech properties

Frontiers The influence of Bouba- and Kiki-like shape on perceived taste of chocolate pieces

The Bouba–Kiki effect is predicted by sound properties but not speech properties

The Bouba-kiki effect on branding: how sound symbolism shapes design - 99designs

Bouba” and “Kiki” in Namibia? A remote culture make similar shape–sound matches, but different shape–taste matches to Westerners - ScienceDirect

The semantic basis of taste-shape associations [PeerJ]

Kiki or Bouba: What Is the Shape of Your Taste?

which shape is “Kiki” and which is “Bouba”? #foryou #synesthesia #word

Vellum and Vinyl - Tumblr user ttilthat: TIL about the Bouba-Kiki effect, which is a universal, inherent and nonarbitrary bias found in most adults to ascribe visual shapes to speech sounds. via