WHSmith trials new 'WHS' branding on York store – to some shoppers' dismay

WHSmith explains controversial rebrand

Meet Dominique Stillman, brand expert, Rob Fryer posted on the topic

The new WHSmith logo is totally baffling

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Mike Scott (@mikehuwscott) / X

WH Smith's 'WHS' rebrand criticised for similarity to NHS logo, WH Smith

Meet Dominique Stillman, brand expert

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Charlotte Rumble on LinkedIn: The curious case of the WHSmith branding ' trial