Opinion Are these luxury brand collaborations truly disruptive

Brand collabs are the defining fashion trend of the moment – just look at Gucci x Disney, Dior x Nike and Hermès x Apple – but how much lasting value are they really creating?
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
To many, luxury is about exclusivity, rarity and unique craftsmanship. And, as I have pointed out in

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Opinion Are these luxury brand collaborations truly disruptive

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Opinion, Are these luxury brand collaborations truly disruptive, or a gimmick? Gucci teamed up with Disney and K-pop idol Kai, Dior worked with Nike, and Hermès with Apple …