Balenciaga remains the hottest brand in the first quarter of the year

Having topped the Index list for the third and fourth quarters of 2021, Balenciaga continues to position itself as the most desirable brand.

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Balenciaga Knocks Gucci Off Top Spot As World's Hottest Brand

Balenciaga remains the hottest brand in the first quarter of the year

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Who Decides What's Cool Now?

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