Target is being held hostage by an anti-LGBTQ campaign

During every Pride Month in June for the past decade, Target has sold merchandise for LGBTQ customers, employees and allies. But this year, Target faced an anti-LGBTQ campaign that went viral on social media.

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Neha Sampat on LinkedIn: Target is being held hostage by an anti

Neha Sampat on LinkedIn: Target is being held hostage by an anti

Target is being held hostage by an anti-LGBTQ campaign

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Target is being held hostage by an anti-LGBTQ campaign

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Target is being held hostage by an anti-LGBTQ campaign

Target is being held hostage by an anti-LGBTQ campaign

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What should brands do about their Pride campaigns? Keep them!