Baby Shark has taken over the world. Here's who's responsible.

It’s been a while since we have seen a cultural moment so global, so richly intertextual as this. But nothing can properly explain why “Baby Shark” has become the megalodon it is. But we owe it to future generations to try.

Baby Shark' was once wildly inappropriate for children

Baby Shark has taken over the world. Here's who's responsible

Baby Shark has taken over the world. Here's who's responsible.

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