The brands you'll find at the new JCPenney Beauty concept will

Who knew there’s halal makeup? And heck yeah, there’s sunscreen for dark skin. Entrepreneurs have blossomed with ideas inside the beauty business.

JCPenney Unveils Brands and Store Locations for New, Inclusive Beauty Experience

JCPenney is spending $1 billion on store and online upgrades in latest bid to revive its business

Economical Excellence New releases at Sephora inside JCPenney

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J.C. Penney unveils rebranded Hurst store, based off of extensive consumer research - Dallas Business Journal