How Mountain Dew used a 'fan engagement team' to create a Mountain Dew body wash - Digiday

Mountain Dew is using a fan engagement team to help find new ways to respond to consumers. The company is also working to be more flexible with its marketing budget.

Mountain Dew® Fans Get What They DEWmand

Mountain Dew® Fans Get What They DEWmand

Mountain Dew Rebrand: Refreshing Water Bottle Design

Mountain Dew® (@mountaindew) • Instagram photos and videos

How did Millions Fall in Love with PepsiCo's Mountain Dew?

Dew Tour Experience zone puts fans in the middle of the action in

Influencer Marketing Case Study

New Mountain Dew “Summer Freeze” : r/mountaindew

Magazine

Mountain Dew Kickstart Kickstory - The Shorty Awards

MTN DEW® INVITES FANS TO GET OUT AND DO® WITH ONE OF A KIND

Mountain Dew Leads The Way In How To Use Influencers, Part 3

The Gen Z Frequency - How Brands Tune in and Build Credibility