Brand CORE - What's your customer's gut feeling about your company?

Brand Strategy: The Essential Play for Long Term Success

Brand Image and Brand Identity

Marty Neumeier quote: A brand is a person's gut feeling about a product

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design: Neumeier, Marty: 0785342348101: : Books

Outcome-Based Product Definition: Focus your product, rally your team, and unlock your strategic influence.

Defining Brand: Why Is It So Hard To Find A Perfect Definition?

How to Use Data-Driven Decision-Making to Fuel Growth

Vision & Values

Pains and Gains: Understanding Your Customer Needs

How to build your brand around your core strength

The Brand Iceberg - What you see and what you don't.

Brand CORE - What's your customer's gut feeling about your company?