How this CEO built an online bra company that's taking on

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Michelle Cordeiro Grant started bra company Lively with a mailing list but no product. Three years later she sold it for $105 million.

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HerRoom: Women's Lingerie, Bras, Panties, Swimwear & More Meta: HerRoom has all your favorite bra, underwear & lingerie brands in one online shop. Find your perfect fit with our Universal Cup Size™

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