Lululemon adopts unconventional plan to tackle 'dupes' trend

The cult athleisure brand arranged a swap at a Los Angeles mall, where fans of the Align pants could get a pair for free if they gave up their dupe.

Lululemon Is Giving Away Free Leggings for Dupes

Lululemon will swap knockoff leggings for theirs — for free

Brands like Jolie and Lululemon are fighting off copycats through dupe swapping - Modern Retail

18 Best Lululemon Dupes, Tested & Loved by Editors

18 Best Lululemon Dupes, Tested & Loved by Editors

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Wait It's Not Lulu Lemon? - Lunchpails and Lipstick

18 Best Lululemon Dupes, Tested & Loved by Editors

Lululemon's Brilliant Marketing Strategy to Eliminate Dupes - Big Red Jelly