Rachel Hollis - I have stretch marks and I wear a bikini. I have a belly that's permanently flabby from carrying three giant babies and I wear a bikini. My belly button

Rachel Hollis - I have stretch marks and I wear a bikini. I have a belly that's permanently flabby from carrying three giant babies and I wear a bikini. My belly button

This mom posted a beautiful photo of herself in a bikini to change the conversation around stretch marks - HelloGigglesHelloGiggles

Mom-of-three shares 'permanently flabby' bikini body and picture goes viral for all the right reasons

LOOK: The amazing holiday snap that made this mum a VIRAL hit - Daily Star

The great reason you should embrace your stretch marks.

Bikini Mom Rachel Hollis let's it all hang out!!

Rachel Hollis - I have stretch marks and I wear a bikini. I have a belly that's permanently flabby from carrying three giant babies and I wear a bikini. My belly button

Rachel Hollis - I have stretch marks and I wear a bikini. I have a belly that's permanently flabby from carrying three giant babies and I wear a bikini. My belly button

Rachel Hollis: Bikini photo of post-baby body goes viral

Mom's bikini picture with encouraging message for women goes viral

Mom-of-three praised for sharing bikini photo showing her belly

Mom flaunts flab and stretch marks in viral bikini photo