Letter from gen Z: why thrifting is the future of fashion

Amid a growing trend of brands investing in resale opportunities – and on the heels of ’s acquisition of secondhand shopping app Depop for $1.6bn – it’s more apparent than ever that today’s consumers demand sustainable fashion. The Drum’s resident gen Z expert Emily Johnson examines why thrifting is more than just a trend – and how brands can make the most of the ‘vintage’ and ‘upcycling’ movements.

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