Millennials and Gen Z Report: 2021 Trends and COVID-19 Shifts

Drapers' data-led consumer research report delves into the consumer mind of Millennials and Gen Z shoppers.

PDF) Generation Z an exploration of their unique values driving brand affinity

Can a Brand Be Your Friend? Examining Authenticity in Gen Z Social — AMT Lab @ CMU

PDF) Generation Z an exploration of their unique values driving brand affinity

Can a Brand Be Your Friend? Examining Authenticity in Gen Z Social — AMT Lab @ CMU

PDF) Generation Z an exploration of their unique values driving brand affinity

Millennials and Gen Z Report: 2021 Trends and COVID-19 Shifts

PDF) Generation Z an exploration of their unique values driving brand affinity

Millennials and Gen Z Report: 2021 Trends and COVID-19 Shifts

PDF) Generation Z an exploration of their unique values driving brand affinity