Why do Customers Abandon the Checkout Process?
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Around three per cent of visits to eCommerce sites end with a completed purchase. The other 97% will leave or not follow through with their purchase. That’s a lot of abandoned carts. With the number this high, you’d think that people don’t like shopping online.
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Why are large stores such as Wal-Mart, Target, etc., pushing something their customers absolutely hate (self-checkout) so hard? Has any company ever been successful doing something that their customers despise so much?