Why People Buy Green Products
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What motivates people when they make choices about sustainability.
Sustainability, Free Full-Text
Sustainability, Free Full-Text
Sustainability, Free Full-Text
Buy green, feel good: Shoppers enjoy a 'warm glow' after buying
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Green Brand Personality: Concepts, Methodologies, Tools, and
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The impact of motivation, intention, and contextual factors on
Will 'doing right' lead to 'doing well'? An examination of green
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Sustainability, Free Full-Text
Consumers' categorization of eco-friendly consumer goods: An
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