What's All the Hype Around Stanley Tumblers?

Please someone explain to me the hype around Stanley Tumblers. I really don't get it and think the trend is rather stupid. It's a cup with a straw. It

Why People Love the Stanley Quencher - Uncommon Path – An REI Co

The Caledonian Stanley cups situation divides student body

That's the Kind of Hass Every Mama Needs

Here is All the Hype Behind the Stanley Tumbler

Review: The Stanley Cup is just like every other trendy water

Natalie's Orchid Island Juice Company: Squeezed Fresh to Order for Summer

Can Other Brands Emulate the Formula for Stanley Cups' Success

Mom Says, Mind Your Table Manners!

Stanley cups: What's behind the hype?

Why People Love the Stanley Quencher - Uncommon Path – An REI Co

Food + Drink - Page 7 of 18 - Jacksonville Mom

Mom Says, Mind Your Table Manners!

Stanley Cup - Is it Worth It?