What it takes for a brand to be loved and lovable

Consumers expect their love brands to motivate them towards more climate-friendly behaviour.

Don't build MVP… Try MLP!. The concept of a Minimum Viable Product…, by Dmitry Korzhov

Integrating marketing with product design

Trust, Love, and the Journey to Become Someone's Favorite Brand

Imprzd San Diego CA

Brand love: conceptual and empirical investigation of a holistic causal model

Pandemic and war in Ukraine triggers waves of solidarity (CSR in

DOES YOUR BRAND NEED SOME LOVE?

Theoretical Framework. *Model 1: Brand love conceptualized as Perfect

The Key to Being a 'Loved' Brand by Consumers? Be Culturally Relevant

Consumer strategy helps figure out how to use brand love

Passionate Love vs. Compassionate Love: What's the Difference?