Virtual becomes reality as Lacoste x Minecraft pop-up opens with

“Building bridges between two worlds.” That’s how Lacoste describes an intriguing collaboration with gaming developer Minecraft that merges the physical and virtual worlds and finds voice in the travel retail hotspot of Hainan.

Lacoste x Minecraft collaboration adds style in the real or the

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Virtual becomes reality as Lacoste x Minecraft pop-up opens with

Lacoste x Minecraft

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Lacoste x Minecraft. It all begins with play.

Virtual becomes reality as Lacoste x Minecraft pop-up opens with