Integrated Marketing Communications: Victoria's Secret

One well-known brand that uses multiple channels to communicate with customers is Victoria’s Secret (VS). They are mostly known for women’s lingerie and sleepwear, but also sell fragrance, beauty products, clothing, and accessories. History Founded in 1977 by Roy Raymond, Victoria’s Secret is headquartered out of Columbus, OH. They have 1,017 company-owned stores and 18…

Victoria's Secret rebrands featuring diverse, inclusive message

Parade CEO Cami Téllez on Victoria's Secret, Underwear, and

Victoria's Secret

What is Victoria's Secret's marketing strategy?

Victoria's Secret rebrands featuring diverse, inclusive message

What is Victoria's Secret Marketing Strategy?

Victoria's Secret continues rebrand with new global push

Victoria's Secret Rebrand: Insights & Lessons From a Billion

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