Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom

Parade is being acquired by Ariela & Associates International, an intimates manufacturer and licensee of Fruit of the Loom.

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Gen Z underwear start-up Parade snapped up by Fruit of the Loom

Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom

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Fruit of the Loom Womens Beyondsoft Underwear (Regular & Plus Size) : : Clothing, Shoes & Accessories

Gen Z underwear start-up Parade snapped up by Fruit of the Loom

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The Fruit of the Loom women's modal panties are luxuriously soft and comfortable. These hipster panties are made with modal fabric, so not only are

Fruit of the Loom Women's Ultra Soft Modal Hipster Underwear, 4 pack, Sizes: 5 - 8