Joe Mimran looks to revive Tilley, and it's not just about the hat
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Tilley’s new owners don’t want to alienate loyal fans – sailors, birdwatchers, travellers of a certain age – but they also know the future of the brand relies on drawing in new customers
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Joe Mimran Has The Entrepreneur's Edge - SWAGGER Magazine
Joe Mimran Has The Entrepreneur's Edge - SWAGGER Magazine
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Joe Mimran Has The Entrepreneur's Edge - SWAGGER Magazine
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