The Story of Spotify Personas

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How we developed our personas tool, how we use it today, and why it’s so useful for an autonomous, cross-functional organisation like Spotify.

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PDF) Creating Personas from Design Ethnography and Grounded Theory

The Story of Spotify Personas

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Redesigning Spotify!. Maintaining the leader's position in…, by Petra

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The Story of Spotify Personas Personas, Spotify design, Behavioral analysis