The “SUPREME” theory of hype branding

Unfolding the unconventional strategy that led a streetwear brand to billion dollar valuation and a cult fan following
The article describes different tactics employed by supreme to create hype and increase brand momentum

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21亿美元天价售出，Supreme如何成为让粉丝疯狂的“街头奢侈品”？ - 知乎

The SUPREME theory of hype branding

Supreme VS Social Media. The clothing brand Supreme is trending…, by Melanie Arzoumanian

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Collaboration is King: How Game-Changers Create Marketing Partnerships That Build Brands and Grow Businesses: Sadler, Brady, Baird, Danielle, Doyle Fraser, Heather, Mosher, Kyle: 9781732492707: : Books

The SUPREME theory of hype branding

Xiaomi's Pledge to cap its profit at 5% — An act of benevolence or

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Beyond the Hype: Unleashing the True Potential of Brand Authenticity — MINDFIELD

The Brilliant Strategy Behind Supreme's Success