Why Soft Surroundings is refocusing on Gen X shoppers

Last June, Soft Surroundings began refocusing its assortment to focus on the so-called “forgotten consumer:” Gen X women.

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Nicole Fraley on LinkedIn: Such a long time coming for this amazing organization. Well done!

Retailers Break the Mold by Targeting Gen X

Nicole Fraley on LinkedIn: Such a long time coming for this amazing organization. Well done!

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Ron Orbas on LinkedIn: Why Soft Surroundings is refocusing on Gen X shoppers

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Why retailers shouldn't overlook the influence of Gen-Z teenagers

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