Victoria's Secret 2021 'Feminist' Rebrand: Goodbye Angels And Hello Activists

Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here
Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here's what we can learn (not to do) from Victoria's Secret rebrand.

Victoria's Secret could scrap feminist rebrand to bring glamour back

Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen

Calaméo - the Sunday Times Culture Magazine 07/05/2023

Victoria's Secret 2021 'Feminist' Rebrand: Goodbye Angels And Hello Activists

Epstein's Buddies At Victoria's Secret Are Pretending They Changed, by Linda Caroll, History of Women

Victoria's Secret recruits Naomi Campbell, Adriana Lima and Gisele Bündchen for a new campaign

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Victoria's Secret Rebrand Is Unrecognizable And Out Of Touch