Kim Kardashian's SKIMS Is Official Underwear Partner of NBA, WNBA

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Kim Kardashian unveiled her newest project, a collaboration with the NBA to promote SKIMS underwear.

Introducing the SKIMS and NBA partnership. @SKIMS is now the Official Underwear Partner of the @NBA, @WNBA and @Usabasketball

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Kim Kardashian teams up with the National Basketball Association: 'SKIMS is now the Official Underwear Partner of the NBA

SportsCenter - The NBA and SKIMS announced a multiyear partnership, making SKIMS the official underwear partner of the NBA, WNBA, and USA Basketball. (via NBA, SKIMS)