Fashion Brands Plus Size Lines Keep Failing — Why?

With over 68% of American women wearing plus sizes, there’s no denying how widespread (and underserved) this market is but, as plus-size initiatives continue to fall short, there seems to be a disconnect between brand and consumer.

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Why is the Fashion Industry Ignoring the Plus Size Market?

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Fashion Brands Plus Size Lines Keep Failing — Why?

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Why is the Fashion Industry Ignoring the Plus Size Market?

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