Peloton rebrands in bid to be known as 'more than a bike company

Peloton is undergoing a significant rebrand, dumping its identity as a seller of luxury exercise bikes and equipment for one of health technology for all.

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Peloton Announces Rebrand, Wants To Be More Than a 'Bike Company

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Peloton is trying to rebrand itself as more than just a bike company

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Peloton aims to rebrand as a fitness 'company for all' with focus

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Peloton relaunches its corporate offering as Peloton for Business

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