Victoria's Secret acquires Adore Me for $400 million to fuel comeback

The acquisition will allow Victoria’s Secret to tap into Adore Me’s digital fluency and Gen Z consumer base as it navigates a rebranding and comeback attempt.

Victoria's Secret Acquires Adore Me

Victoria's Secret buys online intimates brand Adore Me - New York Business Journal

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Victoria's Secret Buys Adore Me for $400 Million

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Victoria's Secret buys online intimates brand Adore Me - New York Business Journal