STAX founders Don Robertson and Matilda Murray share secrets to activewear success

How do you create enough hype around a brand to completely sell out of a collection in 60 seconds flat?

Stax leisurewear founder Don Roberston

STAX activewear founders started the $50 million brand taking over

STAX activewear founders started the $50 million brand taking over

STAX activewear now a multimillion-dollar success after failed

Stax founders reveal mistakes they made before building $52

Co-founder of activewear label STAX Matilda Murray denies singing offensive slur on Instagram

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Our Story – STAX.

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We made £190K in 20 minutes selling £27 mini gym shorts loved by celebs like Jennifer Lopez and Rita Ora

How STAX owner made $550K in 20 minutes with new 'booty shorts

Stax leisurewear founder Don Roberston

STAX activewear founders started the $50 million brand taking over Australia from a spare room - 9Honey