Masters of the Universe – Why Global Brands will continue to dominate their markets

Everyone wants to be a brand nowadays. It is not just companies and products that embrace branding. Political parties see themselves as brands, football clubs speak of leveraging the brand, and even countries promote themselves by branding. Even individuals are now being encouraged to further their careers by personal branding. So, branding is firmly enmeshed

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Masters of the Universe – Why Global Brands will continue to dominate their markets

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