Why Generic Products Can Make You Feel Bad About Yourself

People often buy brand-name products over their generic alternatives for fairly obvious reasons.  They may trust high-end brands more, or feel that using them conveys to others a sense of their own taste, coolness, or affluence. But the influence of brands and logos on our behavior goes well beyond the moment []
People often buy brand-name products over their generic alternatives for fairly obvious reasons.  They may trust high-end brands more, or feel that using them conveys to others a sense of their own taste, coolness, or affluence. But the influence of brands and logos on our behavior goes well beyond the moment []

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