Women Drive Majority of Consumer Purchasing and It's Time to Meet Their Needs

Women spend more time than men each day making purchasing decisions for their families. Why don't more businesses, large and small, think of women first when creating new products and services?

75 Online Shopping Statistics Retailers Should Know in 2024

A dynamic segmentation of U.S. women during the COVID‐19 pandemic - Ackerman - 2023 - International Journal of Consumer Studies - Wiley Online Library

Study shows women drive between 70% and 80% of all consumer purchasing

Market Segmentation: Definition, Types, Benefits, & Best Practices

Winning the confidence game: Three ways women can boost their financial confidence - BMO Wealth Management

Chart: Who Wears the Purchasing Pants, and When?

JRFM, Free Full-Text

What is Social Commerce? Trends and Statistics To Know

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