Levi's or Wranglers: Which jeans do Republicans and Democrats prefer?

60 percent of consumers would avoid or choose a brand that aligns with their political values

Denim jeans have long been political: now skinny jeans are in the firing line

Woke” Companies Risk Going Broke - The National Center

Are Your Jeans Red or Blue? Shopping America's Partisan Divide - WSJ

Blue-collar Carhartt brand shaking up fashion industry

WSJ Report Shows Political Leanings of Levi's, Wrangler Shoppers

Wrangler jeans vs. Levi's jeans

Denim jeans have long been political: now skinny jeans are in the firing line

The difference in marketing to Republicans vs. Democrats

Blue-collar Carhartt brand shaking up fashion industry

Republican vs. Democrat survey: Who watches the best TV shows?

How Consumer Purchases and Politics Could Be Related

Are Your Jeans Red or Blue? Shopping America's Partisan Divide - WSJ