Crisis PR: Lessons From Zara Ad Campaign That Critics Said

In December of 2023, the fashion brand Zara found itself in the spotlight for negative reasons due to the outcry over imagery that some have seen as incendiary. Here’s a look at the crisis and what businesses can learn from Zara's high-profile mistakes.

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👇🏽Zara: both a failure in reputation management and crisis communication

Rightly so, Zara withdrew adverts that customers considered a direct criticism of Israel. This should serve as a lesson for Christians to express their disgust each time big brands use publicity to

PRNEWS on LinkedIn: The campaign that caused Zara controversy was called “The Jacket,” which…

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Igniyte (@Igniyte) / X

Igniyte (@Igniyte) / X

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Yesenia Reinoso, Author at PRNEWS