The Self-Clean Jean is Cone Denim's latest innovation - Just Style

Cone Denim has partnered with antimicrobial solutions provider Noble Biomaterials to develop a new denim fabric using Noble's Ionic+ technology, which harnesses the power of positive ions embedded in yarn fibres to inhibit the growth of bacteria and microbes on the surface of fabric.

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The Self-Clean Jean is Cone Denim's latest innovation - Just Style

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Cone Denim Innovation: Technologies & Product Trends