Tone It Down Blonde Shampoo - Purple Shampoo - Eva NYC

Eva NYC's Tone It Down Blonde Shampoo is a purple shampoo for blonde hair that helps reduce brassy tones, leaving it shiny and soft.
Hi There!
I deliver radiant, cool toned blonde hair that's bright, shiny, and soft. My ultra-violet pigments neutralize yellow brassy tones on all hair types, for salon-fresh blonde, every time. I'm also nutrient-rich and sulfate-free to provide gentle cleansing. My new vegan formula features Wild Cherry Bark for deep conditioning benefits and Ginger Root Extract for moisture. Time to kick some serious brass!
I’m safe to use on keratin, Brazilian, and color-treated hair. 
Eva NYC's packaging is now made from 100% recyclable aluminum! Just add it to your curbside bin, and it can continue to be recycled forever. ​
To release pump, make sure its base is twisted tightly onto the bottle. Twist pump toward 'open' and let it pop up!

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