In-Depth Industry Outlook: Activewear Market Size, Forecast

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Activewear Market size was valued at USD 17.53 Bn in 2023 and is projected to reach USD 70.93 Bn by 2030, growing at a CAGR of 19.13% from 2024-2030
Activewear Market Size And Forecast Activewear Market size was valued at USD 17.53 Billion in 2023 and is projected to reach USD 70.93 Billion by 2030, growing at a CAGR of 19.13% during the forecast period 2024-2030. Global Activewear Market Drivers The market drivers for the Activewear Market can be influenced by various factors. These may include: Health and wellbeing Trends: As more people participate in physical activities and exercise regimens, there is a growing demand for activewear due to rising health and wellbeing awareness. Customers are looking for apparel that fits well and supports their busy lifestyles. Athleisure Fashion: Activewear is worn as casual clothing for daily activities in addition to being worn during exercises. This trend of combining athletic and leisurewear has gained popularity. The market for sportswear brands has grown as a result of this change in consumer tastes in fashion. Technological Advancements: Fabric technological advancements have produced materials with improved performance, including wicking moisture, compressing, and odor-resistant fabrics. These developments raise consumer interest in athletic products by enhancing comfort, functionality, and durability. Social Media and Influencer Marketing: In the activewear industry, consumer perceptions and preferences are greatly influenced by social media platforms and fitness influencers. Influencer and athletic brands working together helps build brand awareness and boost sales. Growth of E-commerce: Customers now have easier access to athletic brands and merchandise thanks to the increasing acceptance of internet purchasing. The sportswear business is growing because e-commerce platforms provide ease, a large selection, and personalized purchasing experiences. Sustainable and Ethical Practices: As people’s knowledge of social and environmental issues has grown, they are giving sustainability and ethical practices top priority when making purchases. Environmentally concerned shoppers are gravitating toward activewear businesses that use ethical manufacturing practices, transparent supply chains, and eco-friendly materials. Changes in the Population: The demand for activewear is being driven by the millennial and Gen Z generations, who place a high value on exercise and health. The emphasis that the aging population is placing on active aging and leading an active lifestyle also helps to fuel the market’s expansion. Cultural Shifts: As society has come to embrace inclusion and body positivity, the sportswear industry has responded by creating diverse marketing campaigns and size-inclusive collections that appeal to a wider spectrum of customers.