How the sports bra changed the game

Have you ever wondered, “How did women workout before sports bras?” Did they hold the girls up with their hands or just wear a regular bra and hope for the best? Even though the everyday bra has been around for hundreds of years, it hasn’t really done us justice. We’ve been poked, pinched and strapped into them by people who don’t understand our bodies.   Sports bras were introduced to the market just 40 years ago when women began to run marathons instead of watching from the sidelines. Before 1972 women weren’t encouraged, invited or allowed to participate in sport. But when the Title IX legislation passed, prohibiting any kind of sex discrimination in schools? The doors burst open for generations of women to train, compete and take home the gold.  When women became more active, they needed better gear that put them in control of the bounce. The lacy underwire bra didn’t cut it for painful marathons or gruesome sprints. They had to tape and modify their bras to try to reduce the chafing, digging and bouncing. Lisa Lindahl, one of the creators of the original sports bra, was an avid

We know that something as simple as a sports bra that adapts to her changing body can completely change the game. 💪 The NEW SHEFIT® Girls…

Eva Longoria Shared Her Favorite Beyond Yoga Sports Bra

Nearly Naked Shaping Scoop Bralette - Fabletics

As the World Cup gets underway, a look at the history of the sports bra : NPR

The 5 Best Sports Bras of 2024

SHEFIT® | Ultimate Sports Bra - Front Zip, Adjustable, High Impact Sports Bra - Brown | The SHEFIT Ultimate Sports Bra is custom fit, adjustable,

Ultimate Sports Bra® - Sandstorm™

Changing the game: Sports bra inventor led charge for more research on epilepsy in women // International League Against Epilepsy

Sports Bra vs Normal Bra - Clovia Blog

Game-Changing Sports Bra - Snob Essentials

How the sports bra changed the game

We know that something as simple as a sports bra that adapts to her changing body can completely change the game. 💪 The NEW SHEFIT® Girls…

How the sports bra changed the game

What Happens When You Wear a Sports Bra All Day?

The Army doesn't have a bra that fits the combat needs of female soldiers. That could soon change. - Good Morning America

Blog - Shefit Page 6 - SHEFIT