How Do Bright Colors Appeal to Kids?

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Studies show that 4-month old children display a preference for certain colors such as blue, red, purple and orange over muted colors.

Why are children very receptive to colors? - Quora

Is your brand color on target? — Shamrock Companies

PDF) The Understanding a good choice of color in posterdesign for children / Ahmad Waffin Mohamad Saudin & Azlan Zainal

Bye bye beige, hello color! Why babies and children are so attracted to color - Yumi Yay