Marketing Moves That Helped Skims Reach A $4 Billion Valuation

Recently Kim Kardashian’s shapewear brand Skims raised $270 million in funding, bringing its valuation to $4 billion. Here are some of the marketing moves that led to the company’s success.

Kim Kardashian's Skims Chasing $4 Billion Valuation in Pre-IPO Round - Yahoo Sports

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How Celebrities Are Redefining the Role of Lifestyle Influencers: Kim Kardashian's Skims - INFLOW Network

Kim Kardashian's Skims Brand Reaches $4 Billion Valuation - Fashionista

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Skims' Strategy - 10 Reasons Kim Kardashian's Brand Took Off

Kim Kardashian's SKIMS shapewear 'is on course to become a BILLION-dollar brand

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Kim Kardashian's Skims Launches Men's Line with Neymar Ad Campaign - WSJ

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