Multi-Brand Marketing: Results Greater Than the Sum of Its Parts

The benefits and approaches to multi-brand marketing are reasonably straightforward. Here’s an overview of what it is, advantages, risks, organizational structures, how it works for my organization, and how it could work for yours.

The whole is greater than the sum of its parts

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The individual brand and the multi-brand strategies

Multi-Brand Marketing: Results Greater Than the Sum of Its Parts

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Sum if greater than - Excel formula

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